Don’t let metrics hijack your strategyHumans tend to equate numbers, graphs and percentages with intelligence. however in the era of PowerBI, HubSpot , google analytics it is…Jun 25, 2022Jun 25, 2022
How did we start insuring risk and when did it all begin ?Beginnings of the modern insurance industryJun 16, 2022Jun 16, 2022
Marketing case study: How to market your weakness as a strengthIn 2008, Eli Lilly won the Marketing Overdose Award for the promotion of its erectile dysfunction (ED) drug, Cialis. How did Cialis achieve…May 15, 2022May 15, 2022
How algorithms that correct your spelling also help find cures for diseases.Autocorrection is used everywhere. You use them in your phones, tablets, computers, word processors, even on Medium.May 3, 20221May 3, 20221
How not to miss what’s missing: Survivorship bias in decision makingSurvivorship bias is the human tendency of concentrating on the sample that survived (made it past some selection process) and overlooking…Mar 10, 2022Mar 10, 2022
Published inGeek CultureLocality Sensitive Hashing for Fast Search in High dimension dataReal word problemsMar 25, 2021Mar 25, 2021
How Pharmaceutical firms can use social media within the regulatory frameworkToday, while most industries are rapidly taking up Social Media to listen to and engage with customers, the pharmaceutical industry has…Oct 19, 2020Oct 19, 2020
Published inThe StartupExplainable AI: Making Sense of the Black BoxThe Black Square is an iconic painting by Russian artist Kazimir Malevich. The first version was done in 1915. The Black Square continues…Oct 6, 2020Oct 6, 2020
How AstraZeneca is using Netflix like Knowledge Graph to Discover New DrugsDrug discovery is a long, challenging and often futile process for companies, it’s estimated two-thirds of all clinical trials to find new…Jul 29, 20201Jul 29, 20201
“When you come to the end of your rope, tie a knot and hang on.”-Franklin D. Roosevelt, 32nd US president who led the nation through the great depressionJul 22, 2020Jul 22, 2020