sid dhuri – Medium

sid dhuri

Don’t let metrics hijack your strategy

Humans tend to equate numbers, graphs and percentages with intelligence. however in the era of PowerBI, HubSpot , google analytics it is…

7 min readJun 25, 2022

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Don’t let metrics hijack your strategy

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sid dhuri

How did we start insuring risk and when did it all begin ?

Beginnings of the modern insurance industry

3 min readJun 16, 2022

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How did we start insuring risk and when did it all begin ?

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sid dhuri

Marketing case study: How to market your weakness as a strength

In 2008, Eli Lilly won the Marketing Overdose Award for the promotion of its erectile dysfunction (ED) drug, Cialis. How did Cialis achieve…

2 min readMay 15, 2022

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Marketing case study: How to market your weakness as a strength

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sid dhuri

How algorithms that correct your spelling also help find cures for diseases.

Autocorrection is used everywhere. You use them in your phones, tablets, computers, word processors, even on Medium.

6 min readMay 3, 2022

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How algorithms that correct your spelling also help find cures for diseases.

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sid dhuri

How not to miss what’s missing: Survivorship bias in decision making

Survivorship bias is the human tendency of concentrating on the sample that survived (made it past some selection process) and overlooking…

4 min readMar 10, 2022

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How not to miss what’s missing: Survivorship bias in decision making

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sid dhuri
in
Geek Culture

Locality Sensitive Hashing for Fast Search in High dimension data

Real word problems

8 min readMar 25, 2021

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Locality Sensitive Hashing for Fast Search in High dimension data

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sid dhuri

How Pharmaceutical firms can use social media within the regulatory framework

Today, while most industries are rapidly taking up Social Media to listen to and engage with customers, the pharmaceutical industry has…

5 min readOct 19, 2020

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How Pharmaceutical firms can use social media within the regulatory framework

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sid dhuri
in
The Startup

Explainable AI: Making Sense of the Black Box

The Black Square is an iconic painting by Russian artist Kazimir Malevich. The first version was done in 1915. The Black Square continues…

6 min readOct 6, 2020

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Explainable AI: Making Sense of the Black Box

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sid dhuri

How AstraZeneca is using Netflix like Knowledge Graph to Discover New Drugs

Drug discovery is a long, challenging and often futile process for companies, it’s estimated two-thirds of all clinical trials to find new…

5 min readJul 29, 2020

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How AstraZeneca is using Netflix like Knowledge Graph to Discover New Drugs

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sid dhuri

“When you come to the end of your rope, tie a knot and hang on.”

-Franklin D. Roosevelt, 32nd US president who led the nation through the great depression

5 min readJul 22, 2020

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“When you come to the end of your rope, tie a knot and hang on.”

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sid dhuri

sid dhuri

I am data scientist by trade. I love to write about data science, marketing and economics. I founded Orox.ai a marketing ai, analytics and automation platform.

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