Beginnings of the modern insurance industry Modern Insurance industry began during the Enlightenment era (17th and 18th centuries) in Europe. And property insurance as we know it today can be traced to the Great Fire of London of 1666. In London, In 1687, Edward Lloyd opened a coffee house on Tower Street, near the London docks…

In 2008, Eli Lilly won the Marketing Overdose Award for the promotion of its erectile dysfunction (ED) drug, Cialis. How did Cialis achieve this in a market dominated by Pfizer’s Viagra ? Late Comer Cialis was approved by the FDA in November of 2003. It was the newest entrant in a ED…

Autocorrection is used everywhere. You use them in your phones, tablets, computers, word processors, even on Medium.

Survivorship bias is the human tendency of concentrating on the sample that survived (made it past some selection process) and overlooking those that did not . If failures are not considered, then naturally you pay more attention to success. Not only do you fail to recognise that what is missing…

Real-world problems In many real-world problems we have to process and analyse large amounts of text data. eg: Text Mining, Spam filtering, Product Recommendation, Online Advertising, etc.. Such data is usually characterised by high dimensionality For eg: The Google news model is trained on a dataset of about 100 billion words. The…

Today, while most industries are rapidly taking up Social Media to listen to and engage with customers, the pharmaceutical industry has remained cautious in its social endeavours. Owing to the lack of clarity on social media guidelines pharmaceutical firms balk at extending social presence in a highly regulated environment. The…

The Black Square is an iconic painting by Russian artist Kazimir Malevich. The first version was done in 1915. …

Drug discovery is a long, challenging and often futile process for pharmaceutical companies, it’s estimated two-thirds of all clinical trials to find new medicines ultimately fail.

“When you come to the end of your rope, tie a knot and hang on.” -Franklin D. Roosevelt, 32nd US president who led the nation through the great depression The Coronavirus outbreak has rendered the 2020 and 2021 revenue and sales forecasts out dated. All industries have seen their top…