How not to miss what’s missing: Survivorship bias in decision making

  • We tend to only consider information that’s presented to us and ignore absent information that may be very relevant.
  • Focusing on one side of the equation while neglecting the other can distort thinking and decision making process.
  • This bias frequently arises in many contexts; once you’re familiar with it, you’ll be primed to notice it wherever it’s hiding.

“This stuff is good.. it’s got sugar in it and 2 doctors have told me if I drink it I will die, but they died first”

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sid dhuri

sid dhuri

I am data scientist by trade. I love to write about data science, marketing and economics. I am also the founder Orox.ai a marketing ai and automation platform.